What price the sun? That’s the question Fiat is asking potential buyers of its new 500C. All else remaining (mostly) equal, would $4,000 come between you and the chance to have bright, unfiltered Helios riding shotgun? Or, using forty Benjamins to mark your steps, would you gladly throw the money...
Fiat has run into resistance from Italian unions in the past, and CEO Sergio Marchionne has been pushing the Fabbrica Italia plan to make things right. The business plan promises to invest in more Italian jobs in exchange for more flexible union deals – a home run for all parties involved, but Italy’s...
Among the Fiat 500 concepts that Fiat took to Geneva, the most interesting was probably the Coupe Zagato,which got the design firm’s famous low, double-bubble roof and teardrop-shaped windows. According to Fiat brass, the 500 Coupe Zagato is go for production in Mexico and in very limited numbers...
Every division in the sprawling Fiat empire had something new to unveil at the Geneva Motor Show this year. Starting at the top, Ferrari presented the new FF. Maserati had the GranCabrio Sport, Alfa Romeo wowed with the 4C Concept, Lancia debuted the new Ypsilon and the Fiat brand itself presented two...
A company like Fiat has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world’s largest automaker, then extract billions after pulling out? Done. Take over one of the Detroit Three and complain about the terms of a government bailout?...
Five minutes behind the wheel sometimes tells you everything you need to know about a vehicle. Of course, you figure out more as the miles pile up, but the gained nuances usually support – not refute – that first impression. Our first five minutes behind the wheel of the 2012 Fiat 500 shouted that...
Break out your wallet and start learning Italian, the 2011 Fiat 500 configurator is attivo e funzionante! Pricing for the 500 starts at $15,500 for the base model, which is referred to as the Fiat 500 Pop. The 500 Sport is priced at $17,500 and the top-shelf 500 Lounge will cost you $19,500… before...

















