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Ferrari CEO outlines green plan, hybrid concept could debut at LA show

Posted on July 3rd, 2009
Ferrari CEO outlines green plan, hybrid concept could debut at LA show

Ferrari F430 Spider Bio-Fuel

While the intertubes are abuzz with Lamborghini’s announcement of a
comprehensive carbon emissions reduction plan, arch-rival Ferrari is
keen to show it’s keeping pace as the company’s CEO has reportedly
indicated the direction Maranello is heading with regards to its
greenification.

Two approaches which Ferrari chief executive
Amadeo Felisa confirmed the company is looking into include
turbocharging and E85 bio-ethanol. Regarding the former, Felisa assures
that the weight of Ferrari’s technical know-how will be thrown into
ensuring that turbocharged engines retain Ferrari’s trademark
high-revving feel, while he revealed that the ECU on the company’s
latest model, the California, is already ready to burn E85. But beyond
turbos and corn-fuel, Felisa also revealed that they’re working on a
hybrid concept, likely to incorporate the F1-derived KERS regenerative
braking system, to debut at an upcoming auto show in the United States
following the Frankfurt Motor Show in September where Ferrari is
expected to debut the replacement for the F430 line. Sources suggest
Los Angeles as a strong possibility for the hybrid Ferrari’s debut.

[Source: Car and Driver]

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