The hybrid lexicon is a language built on a foundation of disjunction. Buyers may have phenomenal fuel economy or space for kids and cargo. You can embarrass your neighbors at the fuel pump or have a satisfying driving experience. In fact, opting for a battery pack is so fraught with compromise that... 

The new-for-2012 Prius V was scheduled to go on sale in Japan at the end of April, but Automotive News reports that production delays stemming from the March 11 earthquake have pushed that date back a bit. In Toyota’s official statement regarding the delay, the company notes plant closings, supply... 

As the second size extension of the Toyota Prius family tree, the 2012 Prius+ adds a healthy dose of roominess to the well-known fuel-sipping hybrid equation, and it’s making its world debut at the 2011 Geneva Motor Show. There’s seating for seven occupants inside, but the multi-purpose... 

You’ve seen the Toyota GRMN iQ Racing Concept (lucky you!), and now it’s time to divert your attention towards the rest of the Japanese automaker’s wares being shown off at the Tokyo Auto Salon. First up is the Toyota Prius G Sports Concept, which features the kind of gaping maw only... 

The Toyota Prius V may be the newest production-ready addition to the automaker’s hybrid line, but the family of Prius vehicles will continue to grow in the coming years. Toyota gave us a preview of what to expect by showing the Prius C Concept at the Detroit Auto Show – a car that will come... 

Nearly one million Prius Hybrids have been sold in the U.S. over the past decade, and with the third generation model sitting in every other politician and Hollywood starlet’s garage, its appeal is at an all-time high. In Toyota’s estimation it’s a great time for the Prius brand to... 

Can a Prius be sporty? Toyota’s latest offering here at SEMA proves to us that it can certainly try to look the part. The Prius C&A Custom Concept wears an aggressive, lightweight carbon fiber body kit and rides on 18-inch forged aluminum wheels. What’s more, the C&A has been substantially... 

Looks like Honda isn’t the only automaker trying to cash in on the idea of a “sport hybrid.” Toyota has just debuted its new line of Plus performance parts at this year’s SEMA show, and the first vehicle to benefit from these new accessories is the Prius hybrid. The Prius Plus... 

If you thought consumer sentiment for Toyota and Lexus might be wavering, think again. Toyota is top of the class based on results from the 2010 Motorist Choice Awards, a consumer-driven study developed by Intellichoice and AutoPacific. Offerings from Toyota and Lexus were named winners in nine out... 

Edmunds has officially announced the rules concerning its $1 million quest to get to the bottom of the Toyota unintended acceleration woes. If you think you can replicate the series of events that causes the sedans to go ballistic, you’ll need to write up a 1,000 word summary packed full with... 

In Japan today, Toyota officially launched its Prius Plug-in Hybrid (PHEV) lease program. Over the next six months, Toyota will be building and deploying 600 examples of the plug-in Prius for testing primarilly in Japan, United States and Europe. The Japanese market will get 230 units, with 150 coming... 

Exactly how the Prius name might shift from defining the world’s most famous hybrid to its own sub-brand – “Not!” – or moniker for other Toyota hybirds – “Yes!” – has been a source of interest for quite some time. The latest bit of speculation comes from the Yomiuri...